Henderson Foodservice attended IFEX 2018 to roll out its new digital and brand offering under a vibrant ‘quality is served’ proposition, as well as showcasing a wide range of products from local and national suppliers.
The Henderson Foodservice stand featured five key zones including a Go Digital section to spotlight and demonstrate the new customer website.
The stylish website can be accessed by mobile, tablet or PC devices and has been designed to provide ideas and solutions to inspire customers to shop from a portfolio of 7,000 products. With an easy to navigate format, supported by intelligent search facilities, customers can explore and order products easily and efficiently.
Henderson Foodservice Business Development Director, Mark Stewart-Maunder said, ‘Launching at IFEX gave us the opportunity to showcase our new digital platform and maximise its impact with thousands of visitors visiting our stand at the show.
‘Customer response has been excellent, and they love the convenience of being able to place an order within 27 seconds as well as tracking their orders at a time that suits them, twenty-four/seven.
‘In designing the online package, we researched and analysed the ‘best in class’ globally to enable us create a customer friendly and easily accessible digital platform which also helps customers avoid making time-consuming phone calls and emails’
Featuring product attributes including nutritional and allergen details, the website offers a full support programme allowing customers to check back on their account history over an 18-month period.
Customers can order two weeks in advance, identify stock and its availability and track progress once the order has been uploaded. The facility also offers an online ‘chat room’ to address customer queries and questions, inspirational ideas and recipes as well as insights and background on industry news and future trends.
Customers can access, register and set up a new account by visiting www.henderson-foodservice.com
Also profiled at the show was Henderson’s own brand, Country Range, for which they are the only all Ireland supplier. A range of quality fresh meat was cooked and sampled, creating a stir for visitors met with an inviting display and aroma.
The Coffee Culture and Grab and Go zones provided solutions from products to packaging, offering a one stop shop for these key industry trends. Brands showcased at IFEX included Kara Cakes and Cakesmiths, exclusive UCC Coffee, heritage tea brand Punjana, Amore Di Gelato, wraps company Mission, Tayto and social enterprise company, Clearer Water.
Henderson Foodservice is based at Mallusk and supplies a comprehensive range of food brands to catering outlets in the private and public sectors throughout the island of Ireland.