SPAR & EUROSPAR Aim for Festive Charity Feat

This festive season, SPAR and EUROSPAR stores in Northern Ireland are donating 10p from the sale of all products in the Christmas dailyDeli range to respective charity partners Marie Curie and Cancer Fund for Children.

These products were first showcased at the Henderson Group Christmas conference, held in the Armagh City Hotel on 18^th and 19^th October and were produced for the Henderson Group brands by Newry-based Around Noon, a family run business renowned for supplying high quality food-to-go products across the UK and Ireland.

The range, which caters to a variety of tastes and preferences features a Christmas Feast with traditional Christmas fillings, pulled turkey, rich cranberry sauce, sage & onion stuffing, ham and baby spinach; a Festive Smoked Salmon with smoked peppered salmon, roast garlic aioli, sliced cucumber and crispy lettuce and a Veggie Feast with roasted sweet potato, sweet cranberry, sunflower seeds, hummus, tomato relish and spinach, all served on fresh malted bread. A Turkey Pesto pasta completes the range, with nut free pesto, pulled turkey, roasted sweet potato, sage and onion stuffing and dried cranberries on a bed of spiralled pasta.

Henderson Group Fresh Foods Director Neal Kelly commented on the range saying, “An innovative product offering that is also seasonal really helps differentiate the SPAR and EUROSPAR brands from competitors. The product development process for this range has very much been informed by changing consumer preferences. There’s a growing demand in the market for quality vegetarian options, so with this range we’re confident we have an option for everyone.”

Speaking on the 10p per product charity donation, Bronagh Luke, Head of Corporate Marketing at the Henderson Group said, “Linking a product to a donation in aid of our charity partners, Marie Curie and Cancer Fund for Children is a natural fit given the nature of our business and is a convenient way for shoppers to show their support for these great causes at a time of year that can be particularly challenging for individuals and families battling illness. Operating at the heart of communities in Northern Ireland is central to SPAR and EUROSPAR’s brand values, so to know that the money raised for our partners will go towards supporting local people over the Christmas period and beyond is just fantastic.”

All products in the dailyDeli Christmas range are now available for sale at selected SPAR and EUROSPAR stores throughout Northern Ireland. Look out for the festive packaging and charity sticker that highlights participating products.