Henderson Group, owners of the EUROSPAR and VIVOXTRA brands in Northern Ireland which are charity partners for Cancer Fund for Children, has raised almost £1m for the charity it has been announced today.
Now, the retailers, staff and shoppers behind the brands are being encouraged to Make it to £1 Million with a new campaign launched by EUROSPAR, VIVOXTRA and Cancer Fund for Children in line with Childhood Cancer Awareness Month this September.
Bronagh Luke, Head of Corporate Marketing at Henderson Group and Gillian Creevy, CEO of Cancer Fund for Children met with Sadie and her sister Grace to launch the campaign.
Sadie was diagnosed with leukaemia last year and has benefitted from the services available to her and her family by the charity.
Bronagh commented; “In the past seven years, EUROSPAR and VIVOXTRA staff and shoppers have raised over £900,000 for Cancer Fund for Children, so now we are giving our partnership a big boost in the last few months of the year to Make it to £1 Million.
“Since 2011, mountains have been climbed, we have participated in international treks, and our now annual Community Coffee Morning have all been instrumental in reaching this fantastic total, of which every penny makes a difference in the lives of those living with cancer, and their families.”
The retailer has also engaged with some of its most passionate staff supporters of the charity, aptly naming them the ‘Million Pound Makers’.
Bronagh continued; “We have six Million Pound Makers, one per county, who have blown us all away with their genuine passion for Cancer Fund for Children and have seen first-hand how the money their staff and shoppers have raised makes a difference. We couldn’t have better ambassadors to help us reach our target.”
Gillian Creevy, Chief Executive of Cancer Fund for Children added; “Henderson Group and their EUROSPAR and VIVOXTRA stores are the first charity partners that have reached anywhere near this amount through their community fundraising.
“We are so delighted to help them drive this campaign forward, so that we can continue to provide essential practical, financial and emotional support to children when they need it most, as well as offering free therapeutic short breaks for them and their families.”
Pauline, Sadie’s Mum added; “Without the support we have received from Cancer Fund for Children, Sadie’s journey would have been significantly more difficult. Their therapeutic short break centre, Daisy Lodge, is a place of calm, respite and relaxation. Sadie loves it there, and it gives Grace some time to process everything too. We’d be lost without them.”
Shoppers can get involved in the final push to £1m by visiting their local EUROSPAR or VIVOXTRA store and by visiting the Make it to £1 Million webpage to meet their local Million Pound Makers.