SPAR and EUROSPAR NI have announced a new brand ambassador partnership with one of Northern Ireland’s top foodie bloggers.

Conor Hogan, who goes by the Belfast Food Blogger across social media, has steadily turned his love for cooking, baking and experimenting with fresh, local food into a successful online platform and, after previous partnerships with EUROSPAR, has made it official with the brands.

Conor will kick off his role by showcasing SPAR’s enjoy local range of meats with a cook-along video, showing what’s in store for barbeque season ahead of the Big SPARBQ Weekend on 12 and 13 June.

Brenda Mulligan, Head of Brand Marketing at Henderson Group, which owns the SPAR and EUROSPAR brands in Northern Ireland says Conor will also be the first to taste test new own brand ranges and share with his audiences; “Conor has earned his credentials as one of Northern Ireland’s most curious and authentic novice cooks, he has the ability to combine big flavours with simple recipes, making them accessible to our shared audiences.

“Conor will be integral in boosting our own brand ranges and fresh local products in store, from our enjoy local fresh range to The CHEF ready to cook line, which will see an additional 25 products added over the summer.

“We’re looking forward to working with Conor and sharing his simple tips, ideas and delicious recipes across our digital platforms.”

Conor added; “My blog started off as somewhere for me to share what I was enjoying cooking for myself and my family, recreating firm favourites and challenging myself to try something new. I have a genuine love for food, and I believe we have the best producers in the world on our patch of land, which are well showcased in SPAR and EUROSPAR stores. I’m really excited to take on this role!”

Followers of SPAR, EUROSPAR and Belfast Food Blogger on social media will be able to get involved in the Big SPARBQ Weekend in June, as well as having the chance to win prizes on all platforms by sharing their own SPARBQ spreads – rain or shine!

Brenda finished; “That weekend we were meant to be enjoying the Euros kicking off, with school children starting to finish up for the summer. So we’re hoping to bring some fun into peoples gardens with our SPARBQ, and our Virtual Sports Day with Healthy Kidz which takes place on Saturday 13 June, hopefully something for the kids at home to get involved in and enjoy as they usually would at the end of term.”

The Belfast Food Blogger content can be found on SPAR NI and EUROSPAR NI websites and social media.