A host of Northern Ireland’s finest food companies are putting provenance front and centre of a new ad campaign that is now live.
Four of Henderson Wholesale’s local food suppliers from County Down to County Tyrone have become the stars of the company’s ad campaign for their award-winning enjoy local range of products, available exclusively at SPAR and EUROSPAR in Northern Ireland.
Ian Olphert from Lacpatrick Dairies in Coleraine, Bryan Boggs from Clandeboye Yogurt in North Down, Mairead Ovens from Western Brand Poultry in Lisnaskea and Alison Seaney from Big Pot Co. in Cookstown are all billboard stars sharing their locally made products that are part of the range.
The campaign aims to place provenance at the heart of the enjoy local range, which is made up of 125 products from 20 farmers, growers and suppliers in Northern Ireland.
It also strengthens the local grocer’s roots in the local agri-food industry, showing the true collaboration between food companies and wholesaler to create a homemade product and bring it to the market.
Paddy Doody, Sales & Marketing Director at Henderson Group, owners of the SPAR and EUROSPAR brands in Northern Ireland said; “Our Wholesale Fresh Team have been working with our local food suppliers for decades, maximising their level of sourcing and innovation to create some of the best own-brand products available here.
“Enjoy local is all about really great food from our top suppliers, and it has all been taste tested at the Ulster University’s Food and Consumer Testing Suite. Not only can the shopper see the town from where the product was made on the packaging, but all products which scored an average of 7 out of 9, which is the industry standard of excellence, will have a Taste Test Approved stamp there too.”
Launched in 2015, enjoy local is the fresh, own brand range created by Henderson Wholesale’s Fresh Foods Team who have collaborated with some of Northern Ireland’s best producers.
Neal Kelly, Fresh Foods Director at Henderson Wholesale commented; “In Northern Ireland, we have some of the most innovative food producers in the world, and we share a common goal to bring some great tasting, convenient and value for money products to over 450 SPAR and EUROSPAR stores and supermarkets here.
“It is a pleasure to bring the faces behind our products into the fore for this campaign and bring the products that they have perfected in their own kitchens to a wider market.”
Clandeboye Yogurt based just outside Bangor on the Clandeboye Estate in North Down supplies homemade Greek style yogurt to the enjoy local range, while Western Brand provide the fresh, breaded chicken options throughout the line. Big Pot Co. has created a range of three tasty homemade soups for enjoy local, while LacPatrick provide fresh milk from the Coleraine Dairy daily for the range.